We’re ending the year on a positive note, with buyer demand soaring 26% higher than the same time last year, as more homes were listed for sale and sellers searched for somewhere new to buy.*
While demand places you in a strong position to sell, it can be challenging to navigate an unbalanced market without guidance. As such, here are our top tips:

Don’t underestimate end-of-year activity

As the year draws to a close, potential sellers often decide to hit the brakes on their moving plans in favour of getting started in the new year. But by doing so, you could be missing out on a sweet spot in the market.
Home buyers have been benefitting from the lowest average mortgage rates for more than a year, which has supported double-digit growth in sales market activity.* Buyers are well-positioned to buy right now, which means you are also well-positioned to sell.

Sensitive pricing

Sensitive pricing remains key for sellers. Pricing your property in line with current market conditions will attract more buyers and keep your property from languishing on the market. With rising buyer demand, setting a competitive price will help you secure more offers and create a sense of urgency among potential buyers.
Collaborating with an experienced agent to determine the best price is essential to achieving the best result, so don’t skip out on an expert valuation from a local agent.

Timing

Timing is everything when it comes to selling. Listing your home during the end-of-year window, when others may be holding off, could give you the competitive edge you need. This is a prime opportunity to get ahead of the usual flood of listings that tend to appear after the Christmas period, which may result in more competition. Taking advantage of the current demand ensures that your property stands out and gets the attention it deserves.

Discreet marketing from Moores

Our discreet marketing service has become very popular and is an excellent way of getting a feel for what buyers may be willing to pay and the level of interest you may receive without entering into lengthy contracts or paying any upfront marketing costs.

We often describe our discreet marketing as being a “litmus test” of the market and no vendor is ever obliged to commit to the interest that it may generate. However, what we do find is that when a vendor is confident that they can sell at the level they wish, they instruct us to search for their perfect onward purchase; all of which can be done with the utmost discretion.

With discreet marketing we often find that buyers are willing to bid strong to prevent a property even reaching the open market putting our vendors in a win / win situation.